Five timer types
Each timer is created and styled on its own. A product page timer shows below the Add to cart button. A top or bottom bar runs across the store, and shoppers can close it. Both are on the Free plan. A landing page timer sits at the top of collection pages or on the password page, from Starter. A cart timer shows on the cart page and in the cart drawer while the cart has items, and an email timer is an image for marketing emails, both from Growth.
Any plan can create and edit every type. The plan only matters when you publish, so you can build and preview a cart or email timer on Free and decide afterwards.
Countdown modes
Countdown to a date runs to one moment, entered in your shop timezone, and every shopper sees the same moment. Fixed minutes gives each visitor their own countdown, which starts when they first see the timer and carries on across page loads in that browser. Another browser or device starts its own, and editing the timer starts everyone again. A cart timer always uses fixed minutes, and an email timer always counts to a date.
From Starter, a timer can be recurring: a daily time window on the weekdays you choose, in your shop timezone, counting down to the end of the window. A window may cross midnight and belongs to the day it starts on. It can start today or on a date, and end never or on a date. Starter also adds a scheduled start, for a timer that should appear later.
Once it ends
A countdown to a date can unpublish itself, show a custom title, or do nothing and stay at zero. Unpublish is the default. The storefront hides it at zero, and the app unpublishes it within a minute without you opening the app. A fixed minutes timer can hide for that buyer, repeat the countdown, show a custom title, or do nothing, and hide is the default. A recurring timer can hide, show a custom title, or do nothing, with do nothing as the default.
A cart timer can hide for the buyer, which is the default, repeat, or delete all the items in the cart. Repeat is never the default: a countdown that starts over tells shoppers about a deadline that is not real, so choose it only when the offer really renews, and the editor says so when you pick it. An email timer shows 00:00:00:00 or a message of yours.
Design, and what the numbers show
Three layouts, Standard, Balanced, and Inline. 20 color presets designed in house, which change colors and background and keep the rest, or your own colors with transparency. Gradient backgrounds, or a background image uploaded to your store Files or picked from a suggested library. Your theme font or a bundled web font. Labels for days, hours, minutes, and seconds. Landing timers and bars can carry a button or make the whole bar clickable.
Every timer has its own analytics, filtered by date range: impressions, clicks, click through rate, dismissals when a shopper closes a bar, and completions when a timer reaches zero.