Blog
Notes on running a fast storefront.
Short pieces about theme app extensions, measurement, and the practical side of adding apps to a store you already trust. Written for the person who has to publish the theme, not for a search engine.
What gets written about here.
Three recurring subjects. Nothing is published unless we can show the reader how to check it on their own store.
- Categories
- PerformanceTheme upgradesMeasurement
- Apps covered
- TreStack Timer
- Written for
- Merchants running the storeAgency developersAnyone about to change themes
Latest
Newest first. Each piece states what it assumes you already have installed, and stops when the point is made.
Where a piece names a tool we do not make, nobody paid for the mention. No post ranks countdown timer apps, because we make one.
Read the docs instead
Finding which app block is holding your product page back
Three installs and one slow page. How to isolate the cost of each block with the browser network panel and nothing else.
Moving to a new theme version without reinstalling your apps
App blocks carry across a theme update, hard coded snippets do not. What to check the day before you publish the new theme.
Reading a Lighthouse report as a merchant
Four numbers worth your attention, two that are mostly noise, and how to run the test so the result repeats tomorrow.
Deferred loading, explained without the jargon
What deferring a script actually does, and why a block below the fold should never compete with your hero image.
Earlier notes
Still accurate. Anything that stopped being true gets a correction at the top rather than a quiet edit.
16 April 2026
Measurement
Setting a baseline before you install anything
Ten minutes of screenshots now saves an argument later. The four pages to capture and what to write down about each one.
27 March 2026
Theme upgrades
Keeping a staging theme that is worth testing on
A duplicate theme goes stale within a week. How to keep one close enough to production that the result means something.